Eager to know about the leading SEO trends in 2013? You are on the right page then. In this article, we’ll talk about the new trends, which will dominate the SEO industry in 2013.
Some experts are assuming that those new trends would be different from the trends we have seen in 2012. I am not expecting surprising changes, but some new practices are definite to be introduced and those new practices would revolve around;
Quality of content – The last few updates by Google set content as the backbone of SEO. Most website owners now look for quality content. But not much light has been shaded on what Google understands by ‘quality’. In 2013, we might get to have an idea on this. Google might put on a new parameter that defines quality content conclusively.
Handheld searches – The web that we know through desktop systems and through handheld devices are somewhat different. The touch base user-interface is an exclusive feature that comes with Smartphones and Tablets and doesn’t apply to desktop environment. The way of searching differs subsequently and to maintain the increased amount of handheld searches, search engines might apply some new formatting into their setup.
Google+ integrated searching – Though there are other search engines, majority of searchers use Google to get their queries answered. In early 2012, Google introduced ‘Integrated Searching’, which directly refers to its social media platform, i.e. Google+. However, the impact of this feature has just been noticed in 2012. In 2013, we may see this as a determining factor in getting better search engine ranking.
Use of link disavow tool – This handy tool was introduced by Google in October 2012. By using this tool, you can protect your site from penalization policies of Google. How? Just find out which are spammy or unnatural incoming links and then ask Google not to consider them when giving a grade to your website.
Exact match domains – There’s no shortcut to success; but an exact match domain is a counterexample to this saying. Owing to the fact that their domain names contain the key-phrases, these domains get fair ranking. To prevent this, Google rolled out new sets of algos in 2012. But a bunch of exact match domains still exists; these domains are low in value and yet coming in the top result pages. In 2013, we may see importance of these domains getting reduced.
Google authorship markup – Google gives original content creators an opportunity to inscribe their authorship through Google+. In 2013, the authorship markup may give Google leverage in automatic canonicalization of URLs because if the content bears the mark of the original author, the search engine giant will find it easy to identify websites with duplicate content.
Of course, we will see changes beyond the ones that I mentioned here. But even those new changes will be somehow related to the speculated ones.